Let’s Play is a vibrant, playful brand identity design for an e-safety campaign aiming to encourage parents, carers and grandparents of preschool aged children in Victoria to reduce children’s “screen time” to under an hour per day.

I designed and printed 12 posters, a 20 page activity book, 16 page informational pamphlet, stickers, keychains and activity box packaging. By engaging senior stakeholders at RMIT University, I was able to test and print these deliverables using Fiery workstation and RasterLink6Plus software on Mimaki and Ricoh printers. I also trimmed booklets using an industrial guillotine and bound them manually, using a spiral binder.

Digital deliverables include a working Adobe XD website prototype, app design, social media videos and animated promotional materials.